How PR Helps in Building a Brand
Building a strong and recognizable brand is more important than ever. Public relations (PR) plays an important role i...
Video marketing has become a powerful tool to engage audiences, tell stories, and showcase brands. The right video style can make all the difference when it comes to grabbing attention and keeping viewers interested.
However, not all videos are created equal. Understanding the various styles available will help you choose the best one for your brand’s message.
Let’s explore different video styles that can effectively boost your brand marketing efforts. This guide will also help you figure out what video works best for your brand.
Explainer videos are one of the most popular types of marketing content. They break down complex products or services into simple, easy-to-understand steps. These videos often use animated visuals, voiceovers, and straightforward language to make the content approachable and engaging.
Explainer videos are great for companies offering products or services that may require a little more explanation.
Startups, SaaS companies, and businesses that offer products or services with detailed processes or technical features.
Here’s a short but sweet example from Infinity’s SaaS explainer video.
Product demo videos focus on showcasing the features and benefits of a product in action. These videos offer a hands-on look at how your product works, what it looks like, and how it can solve a customer’s problem.
People want to see products in action before committing to a purchase. A good demo highlights your product’s strengths, shows it in a real-world setting, and gives customers a feel for how it could fit into their lives. Take this example from HP’s Spectre laptop.
E-commerce brands, tech products, and consumer goods companies that need to show the benefits and uses of their products.
Testimonial videos feature real customers sharing their experiences with your brand.
These videos are effective because they offer a genuine, human perspective that can resonate to potential buyers. Hearing about positive experiences from actual customers can build trust and credibility.
We’re more likely to trust the opinions of others, especially when it comes to spending money. Testimonial videos tap into this trust by showing potential customers that people like them are already enjoying your product or service.
Any brand looking to build trust with their audience: service-based businesses or high-ticket items where customer satisfaction is a key selling point.
Behind-the-scenes (BTS) videos give viewers a glimpse into the inner workings of your business.
This could be a tour of your office, an introduction to your team, or a look at how your products are made. The goal is to show the human side of your brand and create a personal connection with your audience.
Consumers appreciate transparency. Showing how your products are made or how your team operates adds a layer of authenticity that can make your brand feel more relatable. It also lets viewers see the care and effort that goes into what you do, which can deepen their connection to your brand.
Marion’s Kitchen did this best,, where she not only did a BTS video but a kitchen tour as well. Since she’s a food influencer, having to get a glimpse of the kitchen she works in for her videos makes her audience part of the tour.
Brands looking to show a more personal side.
Examples:
Fashion
Food
Arts and crafts
Live videos create a sense of urgency and excitement by offering real-time interaction with your audience.
Whether it’s a product launch, a Q&A session, or a behind-the-scenes look at an event, live videos allow viewers to engage with your brand in the moment. They can ask questions, leave comments, and feel like part of the experience.
Live videos create a sense of community and immediacy. They encourage audience participation, which can help increase brand loyalty. Plus, the unscripted nature of live videos often makes them feel more genuine, which can resonate with viewers.
Influencers
Business launching a new product
Events
Animated videos are a fun, creative way to convey your message. This style offers endless possibilities for illustrating ideas, storytelling, or explaining abstract concepts.
Animation allows you to visualize things that might be hard to show in real life. It’s also engaging and can make your message stick with viewers in a memorable way. Animated videos can be playful or professional, depending on your brand’s tone. TED Ed is one of the most popular educational platforms that effectively uses animation videos to tell a story from mythology, history, art, and politics.
Creatives/artists
Academics/education
Social media videos are designed to capture attention quickly. They’re more common on Instagram, Facebook, TikTok, and YouTube. These videos need to be visually engaging right from the start, since users on social media platforms tend to scroll quickly.
Short-form video content is easy to consume, which makes it perfect for grabbing attention in a crowded social feed. Because these videos are often shared, they also help boost brand awareness. The quick format makes them ideal for promoting special offers, new products, or brand events.
Promotional campaigns
Influencers
Businesses that want to promote their services/products online
How-to videos focus on educating viewers by showing them how to do something step-by-step. These are instructional guides for using your product or tips related to your industry that provide value to your audience. Example: Online planner Notion teaches its customers how to use and make the most of their app.
People love learning something new, especially if it’s practical and relevant to their needs. How-to videos establish your brand as a helpful resource and position you as an expert in your field. How-to’s can also encourage viewers to engage further with your brand.
Brands in DIY
Beauty
Tech
Any industry where people may need guidance or tutorials.
The right video style depends on your brand’s goals, audience, and the message you want to communicate. For instance, if your product requires explanation, explainer or how-to videos can clarify your offering.
If you want to build trust, customer testimonials or behind-the-scenes videos can help. Meanwhile, live videos and social media clips are perfect for engaging with audiences in real-time.
Consider mixing and matching different video styles to keep your content fresh and relevant. Your brand’s personality and the needs of your audience should guide the way
Whether you’re educating potential customers, showcasing a new product, or simply sharing your brand’s story, video marketing offers endless opportunities to connect with your audience in a lasting way.
Leduc Entertainment creates videos to help businesses promote their brand. We understand how video is a modern way to reach your audience and keep up with the ever-changing online trends.
Give us a call at 504-451-3061 to learn more!
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