How to Choose the Right Video Style for Your Business or Project

Choosing the right video style can make a difference in how effectively your business’ message reaches and resonates with your audience.

Different video styles serve different purposes and appeal to various audiences. Selecting the right one requires a clear understanding of your brand, goals, and target viewers. Finding a video style that aligns with your objectives will amplify your message.

Leduc Entertainment specializes in producing videos that capture the essence of your brand while maximizing engagement and impact.

Let’s explore how to select the right video style for your business.

Understanding the Purpose of Video Styles

The purpose of video in a business context is to engage your audience and communicate your message in a compelling and accessible way.

But not all videos have the same purpose. Some are meant to inform, others to entertain, and some to inspire action.

To determine which video style fits your business best, consider these core purposes:

Brand Awareness: Videos meant to introduce people to your brand, tell your story, or explain what makes your business unique.

• Product or Service Demonstration: Videos that show a product or service in detail, explaining how it works and the benefits it offers.
• Educational Content: Videos that provide value to the viewer by teaching something related to your industry or helping them solve a problem.
• Customer Testimonials: Videos where satisfied customers share their experiences and help build credibility and trust.
• Company Culture and Behind-the-Scenes: Videos that showcase your team, company culture, or production process. Behind-the-scenes videos make your brand more relatable.

Choosing the right video style starts with clearly defining what you want the video to achieve. Once you know the purpose, it’s easier to decide on the style that will best serve your goals.

Brand Storytelling: Building Connection

Brand storytelling videos are an excellent way to introduce your brand and its mission. They help your audience understand who you are, what you stand for, and why you’re different.

In a storytelling video, the goal is to create an emotional connection. Instead of a hard sell, brand storytelling focuses on the values and passions behind your business. This style resonates well with businesses that want to showcase a strong brand identity and build long-term relationships with their customers.

In this style, visuals, music, and narrative work together to convey a memorable story. If you’re going to share the inspiration behind your business, discuss the impact of your work, or highlight your commitment to a cause.

• Best For: Brands with a strong mission or unique story, lifestyle businesses, and nonprofits.
• Where to Use: Social media channels, brand pages on websites, and online ads.

Product Demonstration and Explainer Videos: Showcasing Value

Product demonstrations or explainer videos help customers understand your product’. These videos are often highly structured, guiding the viewer through specific features or steps involved in using the product. Animated explainer videos can help show processes in simple-to-follow information.

Explainer videos work well when introducing a new product, launching a website feature, or answering common customer questions. This video style establishes clarity and encourages viewers to take action by showing them the exact steps involved in using your product or service.

• Best For: E-commerce brands, SaaS companies, and tech products.
• Where to Use: Landing pages, email marketing, and customer support resources.

Customer Testimonial Videos: Building Credibility

Customer testimonial videos are one of the most effective ways to build trust. Prospective customers are more likely to trust the opinions of real people who have benefited from your products or services. In a testimonial video, satisfied customers share their positive experiences, discuss the problem they faced, and explain how your product or service helped them.

These videos work well for service-based businesses, as they provide prospective clients with real, relatable feedback that reassures them of the value you offer. Keeping the tone honest and unscripted can help convey authenticity.

• Best For: Service industries, consultancies, and high-ticket products.
• Where to Use: Product pages, social media, and email marketing.

Educational and Tutorial Videos: Providing Value

Educational or tutorial videos are valuable for businesses wanting to establish authority in their industry. This style helps your audience by teaching them something useful or solving a specific problem they may face. It could be a “how-to” video demonstrating your product, a step-by-step guide, or industry insights.

Educational content positions your brand as a knowledgeable source and builds trust with your audience. This style is popular on platforms like YouTube, where people actively search for solutions to their questions. With a well-executed tutorial, your brand becomes a go-to resource for reliable information.

• Best For: B2B services, lifestyle brands, and tech companies.
• Where to Use: YouTube, blog posts, and social media.

Company Culture and Behind-the-Scenes Videos: Creating Authenticity

Company culture and behind-the-scenes videos showcase the human side of your business. They’re ideal for showing the day-to-day aspects of your brand, highlighting team members, or demonstrating your values. These videos create a sense of familiarity, helping to build trust and transparency.

This style is great for recruiting, too, as potential employees can get a feel for the workplace culture.

These videos are also effective in marketing by making customers feel more connected to the people behind the brand.

• Best For: Small businesses, agencies, and brands focused on community.
• Where to Use: LinkedIn, Instagram, and company “About” pages.

Animated Videos: Simplifying Complex Ideas

Animated videos are versatile and can simplify complex information.

These videos use graphics, characters, or text to break down technical topics, ideal for brands with products or services that need detailed explanations. Animation can be tailored to match your brand’s style, giving you creative flexibility to bring concepts to life.

This style is particularly effective for brands looking to explain processes, introduce abstract concepts, or even show comparisons. Animated videos also allow more room for creativity since they are not limited by real-world constraints. You can add interesting elements that keep the viewer engaged.

• Best For: SaaS companies, educational brands, and health and wellness products.
• Where to Use: Websites, email newsletters, and social media.

Event Coverage Videos: Capturing Real-Time Engagement

If your business regularly hosts events, videos allow you to capture the energy and excitement of these gatherings. These videos highlight key moments, speakers, and interactions that can be shared with a wider audience. This also gives off a “you had to be there” vibe.

Event coverage can be combined with interviews from attendees or clips from presentations. This style also reinforces your brand’s active involvement in the industry.

• Best For: Businesses that host events, conferences, or product launches.
• Where to Use: Websites, social media, and promotional materials.

Social Media Videos: Capturing Short Attention Spans

Social media videos are designed for fast consumption. They are often short, engaging, and tailored to platform-specific audiences. Social media platforms like Instagram, TikTok, and Facebook have made video content central to their user experience.

These videos are typically entertaining, informative, or eye-catching, focusing on quick engagement. For businesses, this style is excellent for sharing promotions, teasers, product updates, and short educational content.

Consistently sharing social media videos helps keep your audience engaged and fosters regular interaction.

• Best For: All businesses, particularly consumer brands and influencers.
• Where to Use: Instagram, TikTok, Facebook, and YouTube Shorts.

Choosing the Right Style for Your Business

With various video styles available, making the right choice requires an understanding of your brand’s voice, objectives, and audience preferences.

Consider these factors when deciding:

• Target Audience: Think about what your audience values most. Are they looking for educational content, social proof, or engaging visuals? Knowing your audience’s needs and preferences helps you pick a style they’ll connect with.
• Content Purpose: What is the primary goal of your video? If you want to show a product’s benefits, a demo or explainer video works best. If building trust is your goal, consider testimonials or behind-the-scenes videos.
• Brand Personality: Your brand’s tone and style should align with the video style you choose. A playful brand might enjoy animation, while a professional service could do well with a polished explanation video.
• Platform: Tailor your video style to the platform where it will be shared. Social media videos should be brief and catchy, while YouTube allows for longer tutorials or educational videos.

Crafting a Successful Video Strategy

A successful video strategy often involves using many video styles to cover different areas of your marketing plan. Combining storytelling with explainer videos or pairing social media clips with customer testimonials allows you to reach your audience in diverse, impactful ways.

Consistency across video styles also builds a cohesive brand image, which helps your audience recognize and trust your brand over time.

Partnering with a professional video production company like Leduc Entertainment can make this process seamless.

We can guide you through each stage, from planning to post-production, ensuring your videos align with your business goals and resonate with your audience.

Connect with us today to create compelling videos that elevate your brand.