Woman being filmed - Leduc Entertainment

10 Ways Marketing Video Production Can Grow Your Brand

Businesses constantly search for ways to stand out from the crowd and connect with their audience on a deeper level. It’s a noisy, fast-paced world out there, and traditional marketing methods often struggle to cut through the clutter. 

So, how can video marketing help your business thrive in this environment? 

Videos have emerged as a tool that not only captures attention but also promotes lasting relationships with potential customers. It allows you to tell stories, showcase your brand personality, and demonstrate your value proposition in a way that words and static images simply cannot achieve.

We’re living in the age of short attention spans, and videos offer a dynamic and digestible format that caters perfectly to that trend. 

In just a few minutes, a video can communicate your brand’s message, highlight your product’s benefits, or build an emotional connection with your audience. 

Whether you are a small business owner or part of a large corporation, video should be a cornerstone of your content marketing strategy.

How to Grow Your Business with Video Marketing

Whether you’re a small business or a global corporation, leveraging video in your marketing strategy can create a substantial impact on your brand’s growth.

1. Boosts Brand Awareness

The first step in growing any brand is making people aware that it exists. Marketing videos are an excellent way to achieve this because they are more engaging than text or static images. 

Studies show that people retain 95% of a message when it’s delivered via video, compared to just 10% when reading text. This makes video the perfect medium for introducing your brand, products, and services to potential customers.

Marketing videos can be distributed across a wide range of platforms, including social media, your website, email marketing, and more. 

Video content is highly shareable, and when your audience shares it with their networks, your brand gains visibility and reaches new potential customers organically. 

Examples:

  • Brand Story Videos: Create a video that tells your brand’s story, its mission, values, and what makes it unique. This kind of video fosters a personal connection with the audience.
  • Product Launch Videos: Introduce new products or services with visually appealing and informative videos to get people excited and interested in what you offer.

2. Engages Your Audience

In a world where attention spans are shrinking, video content has emerged as one of the most effective ways to capture and retain your audience’s attention. 

Unlike text or images, video has the power to blend visuals, sound, and narrative to create a rich, immersive experience. This level of engagement can keep your audience interested and increase their likelihood of interacting with your brand.

Woman being filmed doing a thumbs up - Leduc Entertainment

Through engaging videos, you can explain complex concepts, showcase your products in action, or even take viewers behind the scenes of your business. This not only builds rapport but also encourages active participation from your audience. 

Whether it’s through likes, shares, comments, or even discussions, engaged audiences are more likely to stay loyal to your brand and advocate for it within their communities.

Examples:

  • Interactive Videos: Create videos that allow viewers to make choices or interact with the content, such as product demos or tutorials with clickable features.
  • Behind-the-Scenes (BTS) Videos: Give your audience a sneak peek into how your products are made, or show what your office culture is like to create a more personal connection.

3. Increases Conversion Rates

Video content can significantly increase your brand’s conversion rates by demonstrating the value of your products or services in a compelling and relatable way. 

Research indicates that including a video on a landing page can boost conversions by up to 80%. Videos offer a dynamic platform to show potential customers how your offerings can solve their problems or improve their lives.

Product demos, explainer videos, and customer testimonials can all contribute to moving prospects down the sales funnel. 

Examples:

  • Product Demo Videos: Showcase how your product works and highlight its features, allowing viewers to visualize its value.
  • Testimonial Videos: Feature satisfied customers sharing their positive experiences with your product, which builds credibility and trust.

4. Improves SEO and Website Traffic

Search engines prioritize websites with video content, making marketing video production a key part of your search engine optimization (SEO) strategy. Embedding videos on your website can increase the likelihood that your site will rank higher in search results. 

Video content also encourages users to spend more time on your site, which is another factor that search engines use to determine rankings.

Moreover, videos are often featured in Google’s search results, giving you a chance to appear in both the standard search results and video search results. 

Google search results screenshot - Leduc Entertainment

YouTube, which is owned by Google, is the second-largest search engine in the world, providing another platform for your brand to be discovered through video content.

Examples:

  • SEO-Optimized Videos: Ensure that your video titles, descriptions, and tags are optimized with relevant keywords to improve search visibility.
  • Video Blogs (Vlogs): Create regular video content that discusses topics relevant to your industry, linking back to your website for more information.

5. Enhances Social Media Reach

Social media platforms such as Instagram, Facebook, and YouTube are ideal for distributing video content, and videos tend to perform better on these platforms than other forms of content. 

According to studies, social media posts with video have 48% more views than those without, and video content is shared more than links and text combined.

You can increase your social media reach and grow your audience by sharing engaging  videos Social platforms favor native video content, which means videos uploaded directly to the platform (as opposed to linking to an external site) are given preference in the algorithm. 

BluePrint Architecture and Construction Facebook ad screenshot - Leduc Entertainment

This ensures more visibility for your brand’s video content, boosting engagement and broadening your brand’s reach.

Examples:

  • Short Social Media Videos: Create bite-sized, engaging videos designed specifically for platforms like Instagram Stories or TikTok, capturing attention in seconds.
  • Live Videos: Stream live events, product launches, or Q&A sessions to engage with your audience in real-time, fostering a more personal connection.

6. Demonstrates Products and Services

Video allows you to demonstrate your products or services in action, offering a more tangible experience for potential customers than written descriptions or images. 

Demonstration videos help users understand how your product works, its key features, and the benefits they can expect to receive. These videos serve as virtual product trials, allowing customers to envision themselves using your products or services.

CASETiFY Snappy Ring Holder video promotion screenshot - Leduc Entertainment

When customers can clearly see how a product solves a problem or meets a need, they are more likely to make a purchase. 

Additionally, a well-produced demo video can be reused in multiple marketing channels, such as your website, social media, email campaigns, and more.

Examples:

  • Explainer Videos: Walk viewers through how to use your products step-by-step in a clear and engaging way.
  • Product Comparison Videos: Highlight the benefits of your product by comparing it to competitors, showing why your product is the better choice.

7. Builds Brand Authority

Creating educational and informative video content positions your brand as an expert in your field. 

Offer value to your audience in the form of helpful tips, industry insights, or problem-solving advice, you build credibility and trust. 

When your audience views your brand as a go-to source for valuable information, they are more likely to turn to you when they need the products or services you offer.

Thought leadership videos, tutorials, and industry updates not only demonstrate your knowledge but also encourage viewers to return to your brand for future guidance. This continued engagement strengthens your authority and keeps your brand top-of-mind.

Examples:

  • Thought Leadership Videos: Share your perspective on industry trends or emerging issues to position yourself as a leader in your field.
  • How-To Videos: Create tutorials that teach your audience valuable skills related to your industry, positioning your brand as an expert.

8. Humanizes Your Brand

Marketing videos are an excellent way to showcase the human side of your brand, creating a sense of relatability and trust with your audience. 

Behind-the-scenes content, team introductions, or customer stories can give your brand a personal touch that resonates with viewers on a deeper level. This personal connection can help build loyalty and strengthen relationships with your customers.

Bordernerd BTS photoshoot Facebook video screenshot - Leduc Entertainment

Humanizing your brand through video content makes it easier for customers to connect with your company on an emotional level. 

People are more likely to do business with companies they feel a personal connection with, and video allows you to show the faces, stories, and values behind your brand.

Examples:

  • Team Introductions: Create videos introducing key members of your team to humanize your business and make it more relatable.
  • Customer Stories: Share videos of real customers talking about how your product or service positively impacted their lives.

9. Encourages Social Proof

People are more likely to trust a brand when they see that others have had positive experiences with it. Video content is one of the most powerful forms of social proof, as it provides tangible evidence of customer satisfaction. 

Testimonial videos, user-generated content, and case studies allow satisfied customers to share their experiences with your brand in their own words, creating authenticity and trust.

When potential customers see others vouching for your brand, they are more likely to feel confident in making a purchase or engaging with your business. 

Social proof in the form of video is particularly compelling because it adds a layer of transparency and relatability that static reviews or written testimonials can’t match.

Examples:

  • User-Generated Videos: Encourage your customers to share videos of themselves using your product or service and showcase this content on your website or social media.
  • Case Study Videos: Highlight successful outcomes or transformations that your business has helped achieve for clients.

10. Provides Long-Lasting Value

One of the most significant advantages of marketing video production is that it provides long-lasting value. 

A well-produced video can be repurposed across multiple platforms and remain relevant for years. Unlike other forms of content, which may become outdated quickly, video content can continue to generate leads, build brand awareness, and provide value to your audience long after it’s been published.

Additionally, video content can be updated and refreshed as needed, making it a versatile tool for keeping your brand message current. Whether it’s a product demo, explainer video, or brand story, video production offers a lasting return on investment that continues to deliver results over time.

Examples:

  • Evergreen Content: Create videos that remain relevant over time, such as tutorials, product demos, or FAQs, and share them across platforms for ongoing engagement.
  • Content Repurposing: Turn long-form video content into smaller clips for social media or embed videos in blog posts to extend their reach.

Get Started on Videos Today

Whether you’re just starting or looking to take your brand to the next level, incorporating video into your marketing strategy can help you connect with your audience and achieve long-term success.

Start creating compelling video content today that captures attention, builds trust, and drives growth. Our team at Leduc Entertainment consists of production professionals, each with their own unique set of skills. Every video will have the attention of a qualified producer, screenwriter, videographer, editor, acting coach, wardrobe specialist, and more.

Contact us to learn more about our video production. 

 

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