How to Build an Audience with Your Brand

Whether you’re starting a brand new business or trying to take an existing brand in a new direction, building an audience is essential to establishing your business or personal brand.

Having a brand used to be as easy as picking a niche, throwing content on social media or a blog, and hoping for the best. But nowadays tossing spaghetti at the wall and hoping some will stick won’t get you very far. 

We have entered a new age where having high-quality content published on a regular basis and a firm brand identity is no longer optional. Those things have become the bare minimum and brands that fail to realize this are getting left behind.

How to Authentically Build an Audience With Your Brand

Think of the companies that have inspired you to buy their product(s). They all have something in common. They may not be the lowest price and their product probably isn’t radically different from its competitors either. 

What they do excel at, however, is getting you excited to buy their products and services. You know in your mind it will improve your life somehow, so it’s an easy yes for your wallet.

You can also accomplish that level of trust and open-wallet-adoration. Approach brand-building in a similar way by keeping your customer’s best interests at heart.

• Determine Your Ideal Customer and Speak Directly to Them

To effectively connect with your audience, first identify your ideal customer by understanding their needs, preferences, and pain points. 

Once you know who they are, tailor your messaging to speak directly to them, using language and content that resonates with their specific interests. Focus your communication on what matters most to your ideal customer, build stronger relationships, and drive more meaningful engagement.

You can also use resources such as social media analytics, blog post engagement metrics, and sales funnels. These tools can help you learn who is engaging with your product.

Using tools like Google Trends and prominent keywords in your industry can clue you in. Learn what people want and how they’re engaging online. Explore industry-standard solutions such as Google Analytics, SproutSocial and Hootsuite.

• Build a Brand Guide and Content Style Guide That Makes You Uniquely You

This is all about creating a brand persona that helps you connect with your target audience authentically. 

Determining your tone, language, imagery, and even brand colors all contribute to a cohesive experience. Your brand needs to provide this experience across all of your customer touch points.

Your customers and prospects need to have an almost identical experience. This experience should be the same whether interacting on TikTok, Facebook, Threads, Instagram or even through your email newsletters. 

Your brand is the promise you make to your audience, after all. 

Will your brand be casual and fun, incorporating emojis, popular slang, or current events into the content? 

Will your color scheme include bright and vibrant colors? 

Or will you use something that better suits your brand, like dark colors or muted pastels?

Another critical aspect that is often missed is consistency in how your marketing assets look and sound.  Businesses are much more likely to experience massive failure when making sudden, drastic changes (think of the uproar when Coca-Cola decides to change their iconic red and white colors). 

A well-thought-out brand refresh over time will serve you better. That means you can win simply by keeping your colors, logos, marketing, and advertising as consistent as possible over long periods of time.

• Be The Helpful Guide People Crave On Those Hard Days

If there’s one nearly universal thing every person experiences from time to time, it’s tough times. 

Think about your favorite brands—Dove and Nike for example. Through social media, have they become a source of comfort during a storm? Did scrolling Instagram mindlessly or binging their podcast bring you back from the edge? Did laughing at that meme with the brand’s logo watermarked across the top keep your marriage together?

The good news for brands wanting to grow an engaged customer base is people want your help. This need speaks volumes, as a blend of both digital and non-digital experiences are critical to success. 

Over 85% of consumers crave this personalized, helpful approach. And 68% are likely to spend more with a brand that leverages those channels to treat them like individuals.

• Meet Your Audience Where They Are Most Comfortable

While social media platforms can be free and relatively easy ways to build your brand and promote your content, these aren’t the only methods. 

Consider exploring multiple platforms your target customers may prefer.

As you build your audience growth strategy to encompass the platforms your target customer uses the most, there are numerous tools available. These tools could be paid advertising on social media or search engine platforms. 

Other options could include guest blogging on popular websites in your niche or collaborating with like-minded brands to share audiences. But avoid only relying on one marketing channel.

Remember when Facebook shut down unexpectedly for an entire business day? 

So many smaller businesses lost substantial income that day? That’s why it is a wise strategy to avoid keeping all your eggs in a single basket. Be sure you set aside a budget for these paid advertising opportunities.

You’ll discover, however, that as your brand gains popularity, you can reach out for organic opportunities. 

Think long and hard though about who in your target niche creates exceptional long and short-form written, audio, and video content.  Reach out to those individuals about possible cross-promotional opportunities.

4. Make The Content Personal By Showing a Different Side To You

Imagine waking up one morning realizing you have no followers, zero likes, and zero engagements to your posts. Around 49% of consumers rely on influencer recommendations. This proves the more you own your brand, the more your audience will trust you and support your business.

To increase audience engagement, you need to be seen and heard. However, as more people discover the effectiveness of internet advertising, getting your message seen is becoming more challenging. The rise of ad-blockers now accounts for nearly 40% of people using one in the United States. 

One workaround that is more successful is tapping into the power of organic audience growth. You can do this through consistent posting and content collaboration with brands in your niche. 

70 percent of consumers feel connected to a brand when its CEO is active on social media, after all. Be sure your team has a budget available to pay for exposure to accelerate the audience-building process and stay the course to realize long-term sustainable growth.

Growing Your Brand’s Audience: The Final Steps

Building an audience with your brand requires a strategic approach, consistency, and a deep understanding of your target market. By creating valuable content, engaging with your community, and staying true to your brand’s voice, you can attract and retain a loyal following that supports your business goals.

At The Leduc Agency, we specialize in helping brands like yours connect with the right audience. Ready to grow your audience and make a lasting impact? Contact us today to start building a strategy that resonates and drives real results!

FAQs

What if My Business Isn’t in a Traditionally “Fun” Niche?

Not every niche market will attract a huge audience or even lend itself to “fun” and entertaining marketing opportunities.

Even boring business-to-business brands focused on heavy equipment or medical device manufacturing can attract an audience. 

But rather than using memes, funny videos, or dance challenges on social media, you may discover greater success using other tools. Try white papers, LinkedIn thought-leadership posts, or industry blog content to engage a specific audience.

What if Nobody Engages With My Content, Even After I Create it?

If nobody engages with your content, reassess your target audience, refine your message, and experiment with different formats or distribution channels to boost visibility and relevance.

What Are the Keys to Consistently Attracting a Loyal Fan Base?

The keys to consistently attracting a loyal fan base are delivering valuable content, engaging regularly with your audience, and staying authentic to your brand’s voice.