In-Studio vs. On-Location: Which Is Better for Your Business Video?
When you’re planning a video for your business or personal brand, one of the first big decisions you’ll need to make ...
Like I was telling you with those ratios, I know you were talking about how I use my marketing. 37% in employees and then the 25% in marketing.
You have to be disciplined at any level of your business to put 25% back into marketing. Because without top line revenue, you can’t grow your business. I don’t care where you are in your business—if you’re pulling in $1,000 a month or if you’re pulling $100,000 a month. 25% of that needs to go into some sort of marketing effort.
And for people that are starting out, your marketing efforts might be giving away stuff for free. I have to do some free things in order to get stories to build. And that is part of my marketing spend. It’s great at that level because then you have somebody talking about your stuff.
When you’re planning a video for your business or personal brand, one of the first big decisions you’ll need to make ...
When planning a corporate video, one of the most important considerations is its length. Businesses and personal bran...
Video marketing has become a powerful tool to engage audiences, tell stories, and showcase brands. The right video st...
We're all trying to figure it out. What is our purpose? What are we here to do? How do we even get to that point, rig...
I schedule, I don't sell anymore. So start scheduling and stop selling. And so if they come back and they're like, oh...
I try to start with something that's true and I also try to look for something that's unusual. Story writing for s...