Budget Ratio for Marketing

Like I was telling you with those ratios, I know you were talking about how I use my marketing. 37% in employees and then the 25% in marketing.

You have to be disciplined at any level of your business to put 25% back into marketing. Because without top line revenue, you can’t grow your business. I don’t care where you are in your business—if you’re pulling in $1,000 a month or if you’re pulling $100,000 a month. 25% of that needs to go into some sort of marketing effort.

And for people that are starting out, your marketing efforts might be giving away stuff for free. I have to do some free things in order to get stories to build. And that is part of my marketing spend. It’s great at that level because then you have somebody talking about your stuff.

Related Posts
Business owner - The Leduc Agency

How to Build Your Brand as a Small Business Owner

Branding is an essential aspect of any business, regardless of its size. For small businesses, effective branding can...

Woman being filmed - Leduc Entertainment

10 Ways Marketing Video Production Can Grow Your Brand

Businesses constantly search for ways to stand out from the crowd and connect with their audience on a deeper level. ...

Development is the Key

Development is key, creating the messaging, right? If you guys can help a client with their development and handle th...

Analyzing Your Purpose in Life

We're all trying to figure it out. What is our purpose? What are we here to do? How do we even get to that point, rig...

Four separate images of people talking or showing a product in front of a camera - Leduc Entertainment

How to Choose the Right Video Style for Your Business or Project

Choosing the right video style can make a difference in how effectively your business' message reaches and resonates ...

Man stressed out in front of the camera - Leduc Entertainment

Corporate Video Mistakes and How to Avoid Them

Creating a professional corporate video can strengthen your brand, attract clients, and communicate your business val...

Let’s Make Your Videos