How to Build Your Brand as a Small Business Owner
Branding is an essential aspect of any business, regardless of its size. For small businesses, effective branding can...
Like I was telling you with those ratios, I know you were talking about how I use my marketing. 37% in employees and then the 25% in marketing.
You have to be disciplined at any level of your business to put 25% back into marketing. Because without top line revenue, you can’t grow your business. I don’t care where you are in your business—if you’re pulling in $1,000 a month or if you’re pulling $100,000 a month. 25% of that needs to go into some sort of marketing effort.
And for people that are starting out, your marketing efforts might be giving away stuff for free. I have to do some free things in order to get stories to build. And that is part of my marketing spend. It’s great at that level because then you have somebody talking about your stuff.
Branding is an essential aspect of any business, regardless of its size. For small businesses, effective branding can...
Businesses constantly search for ways to stand out from the crowd and connect with their audience on a deeper level. ...
Development is key, creating the messaging, right? If you guys can help a client with their development and handle th...
We're all trying to figure it out. What is our purpose? What are we here to do? How do we even get to that point, rig...
Choosing the right video style can make a difference in how effectively your business' message reaches and resonates ...
Creating a professional corporate video can strengthen your brand, attract clients, and communicate your business val...